Karelian Developer Website Launch: Rebranding 2025
Karelian Developer announces the launch of a new official corporate website, accessible at karelian-developer.rf.
This event is the next planned stage in the company"s complete transformation strategy, announced on February 5, 2025. The launch of the new digital resource marks the practical implementation of the updated corporate identity.
The new website serves as a key information hub, systematically covering all stages of the transformation:
- Formulation and approval of an updated development policy.
- Definition and structuring of the company"s service portfolio.
- Progress of the rebranding process across all operational aspects.
The visual and semantic design of the resource is fully consistent with the new positioning. It is based on a refreshed identity, including:
- The verbal designation "Karelian Developer," reflecting the company"s regional affiliation and specialization.
- Visual elements: two leaf silhouettes, symbolizing a connection with Karelian nature and sustainable development, as well as red geometric shapes, embodying a balance of flexibility and rigorous business methodology.
- An updated color palette, in which shades of red and white have been adjusted, and black has been added to create a more solid and contrasting visual perception.
In parallel with the launch of the new website, the established procedure for state registration of the "Karelian Developer" trademark with the Federal Service for Intellectual Property (Rospatent) is ongoing. The estimated completion date for this procedure, assuming no objections from the regulator, is at least 213 days.
The launch of this resource is a significant step in the company"s systematic and structural transformation, the ultimate goal of which is to strengthen its market position and reach a new level of operational efficiency.