A guide to presentation software

Presentations are an integral part of modern communication in business, education, and science. Choosing the right tool determines the speed of work, visual impact, and ease of communicating your ideas. This guide will help you navigate the wide variety of presentation software: from classic desktop giants to modern online platforms, from complex professional packages to simple and intuitive solutions.

Classic Desktop Solutions

Powerful programs with rich functionality for professional work on a specific computer.

Microsoft PowerPoint

Platform: Windows, macOS, Web, iOS, Android

License Type: Paid (included with Microsoft 365), limited free web version available.

Description: The industry standard and most widely used presentation software in the world. Offers an incredibly deep set of tools for working with graphics, animation, transitions, and multimedia. Integrates with other Office products. Ideal for complex, professional presentations where complete control over every element is essential. Key features: Morphing effect, intelligent design fill (Designer), rehearsal recording, and comprehensive animation options.

Apple Keynote

Platform: macOS, iOS, Web (via iCloud)

License Type: Free for Apple device owners.

Description: A powerful and elegant competitor to Apple"s PowerPoint. Renowned for its impeccable attention to typography, smooth animation, and intuitive interface, it creates visually stunning presentations with minimal effort. Perfect for designers and anyone working in the Apple ecosystem. Key features: Stunning templates, magical animation, easy object alignment, and collaboration via iCloud.

LibreOffice Impress

Platform: Windows, macOS, Linux

License Type: Completely free and open-source software.

Description: A fully featured PowerPoint alternative within the free LibreOffice office suite. It includes all the necessary features for creating standard presentations: slides, layouts, animation, and drawing. Supports PowerPoint formats. Key features: Completely free, cross-platform, supports .pptx formats, and presenter mode.

Online platforms and cross-platform solutions

Browser-based programs that allow collaboration from anywhere.

Google Slides

Platform: Web, iOS, Android License type: Completely free with a Google account. Description: A simple, powerful, and popular tool for real-time collaboration. Multiple users can simultaneously edit a presentation, leave comments, and chat. All changes are automatically saved to the cloud. Ideal for teamwork, learning, and quickly creating simple presentations. Key features: Real collaboration, auto-saving to Google Drive, integration with other Google services, revision history.

Canva

Platform: Web, iOS, Android

License type: Freemium (free plan with limitations and paid Pro plan available).

Description: A visual design platform that has become incredibly popular for creating presentations. Offers thousands of professionally designed templates, a huge library of stock photos, icons, fonts, and elements. No design skills required to create beautiful slides. Key features: Huge library of templates and assets, drag-and-drop editor, AI magic (resize, image creation), brand kits.

Prezi

Platform: Web, Desktop (Prezi Present)

License type: Freemium (free plan with limitations available).

Description: Offers a unique, non-linear approach to presentations. Instead of sequential slides, Prezi uses a single, large canvas, with sections that you can zoom and pan between. This creates a dynamic and memorable effect. Key features: Non-linear format, zooming between ideas, dynamic transitions, and a more cinematic look.

Specialized and professional tools

Programs for creating presentations of a specific type or with a focus on design and code.

Beautiful.AI

Platform: Web

License type: Freemium

Description: An intelligent presentation builder that uses artificial intelligence to automate design. You choose the content, and the program automatically selects fonts, colors, and element arrangements according to design principles. Perfect for quickly creating stylish and sequential slides. Key features: AI assistant, smart templates, automatic design application, branding support.

Pitch

Platform: Web

License Type: Freemium

Description: A modern tool for teams that combines the ease of use of Canva with the powerful collaboration features of Google Slides. Offers high-quality templates, built-in view analytics, and workflow management features. Key Features: Team workspaces, presentation analytics, smart templates for business (reports, strategies).

Visme

Platform: Web

License Type: Freemium

Description: A versatile visual designer that"s great not only for presentations but also for infographics, reports, and banners. Features powerful animation and interactivity features, allowing you to embed video, audio, and links into slides. Key Features: Interactive elements, extensive animation options, and the ability to create not only presentations but also other visual graphics.

Reveal.js

Platform: Any (HTML-based)

License Type: Free (Open Source)

Description: A framework for creating presentations using HTML, CSS, and JavaScript. Presentations look like modern websites with support for 3D transitions and interactive elements. A solution for web developers who want full control over their slideshows and embed them on their website. Key Features: Full control via code, web technologies, interactivity, website embedding.

Comparison Chart: Which Program Should You Choose?

Program Ideal for Main Advantage Disadvantage
PowerPoint Professionals, complex corporate presentations Maximum functionality and control Paid, may be overkill for simple tasks
Google Slides Collaboration, learning, quick projects Free real-time collaboration Fewer design options than similar products
Canva Non-designers, creating visually striking slides Huge library of ready-made templates and elements Limited flexibility on the free plan
Apple Keynote Apple users, beautiful and stylish design Impeccable animation and ease of use Limited ecosystem (non-Apple)
Prezi Creative, memorable presentations Unique non-linear "zoom" format May make audiences squeamish, not suitable for all data types